Monterey Motorsports Festival
Creative DIrection | Monterey, USA | 2023 - Present
A large-scale automotive and culture festival blending motorsports, music, and brand experiences, built and scaled through creative strategy and operational execution.
Attendance: ~3K → ~8K+ (2023–2025)
Digital growth: 15K → 100K+ followers (500%+)
Reach: 34M+ impressions
Instagram
Project Details
Role:
Project Management, Business Development, Product Marketing
Scope:
Creative direction, social media strategy, partnerships, on-site execution, and cross-team coordination for a multi-day festival experience.
The Problem / Challenge
Monterey Motorsports Festival needed to grow from a regional car meet into a scalable, sponsor-ready cultural event, while maintaining a strong visual identity and cohesive attendee experience.
Strategy & Execution
Creative Direction
Defined visual language across stage design, lighting, media, and on-site branding
Ensured consistency across digital, physical, and live environments
Performace by DJ Dillon Francis
Social & Growth Strategy
Led content strategy before, during, and after the event
Optimized for short-form social distribution and real-time engagement
Helped scale digital reach and community visibility year-over-year
Project Management & Ops
Coordinated teams, vendors, and partners across production timelines
Managed deliverables for sponsors and collaborators
Supported on-site execution to ensure smooth live operations