3rd Ave - A New Sound Emerges

Short Doc | New York City, USA | 2025

A new sound takes shape in New York City. This episode of Code & Color: Nothing Wasted follows 3rd Ave, a rising music group carving out their voice in the city’s underground scene. Through rehearsals, late-night conversations, and moments between performances, the film captures the energy, ambition, and uncertainty that define the early stages of an artistic journey.

Grounded in observational storytelling, the piece moves with the rhythm of the city, balancing intimacy and momentum as passion begins to turn into forward motion.

Project Details

Role:
Director, Editor

Featuring:
3rd Ave

Location:
New York City, USA

Deliverables:
Short Documentary, Social Cutdowns

Tools:
Sony FX30, DaVinci Resolve

Production Notes:

Shot across rehearsals and live moments throughout New York City, the project adopts a vérité, fly-on-the-wall approach. The camera remains close and reactive, prioritizing authenticity over polish to preserve the raw energy of the group and the environment shaping their sound.

View more films and mixed-media projects by Jai Gulati.